domingo, 19 de enero de 2014

Android income report. New ads networks


Android income report. New ads networks.

Overview

I am testing a lot of new advertising networks for Android and I wish to share my experience with another developers publishing real date to clarify all these CPM, PPI,CTR,EPC and don't waste the time.
I have a heap of ad impressions from my "safe" networks so I thought it was an ideal time to try out a few other networks I’d heard of, and see how they compare in terms of eCPM and overall revenue. I talked about airpush and leadbolt on my previously reports so now it's time for my new networks.
 

Madvertise 

(for Android, IOS, websites) FR 12% ECPM €3.2

 
They offer a very good eCPMs but they have 2 drawbacks,  the fill rate is pretty appalling and  only fills inventory for a small set of Western European countries(mainly Germany). Outside of this area, you’d be lucky to get any adverts at all.
The implementation is very easy, in the form of library. The dashboard is pretty poor but clear.
Keep testing a little more but I'd found better alternatives.






 Inneractive

 (Android, IOS, WP8, BlackBerry, websites). FR 55% ECPM $1.6


Fill rate is a bit low but eCPM is quite good. The SDK is a bit "heavy" and need to improve the documentation but since the CTR was really quite high and have good eCPM it's a good choice. As you can see in the picture, they work with a lot of networks, some with better eCPM and some with low eCPM. Be sure to Opt out of this networks and keep the good ones (especially inneractiva 360º and vdopia)
 Inneractive has great developer support. I am testing integration with mopub but still have some problems. More news will come.


 
 

Tapcontext

FR 85% ECPM $8.01

My biggest success here!!!. I was trying to improve the revenues in some of my apps while I maintain my top apps with my "safe" networks and I very pleased with the results (see The numbers section). Even I will change my top apps to this network since they offer absolutely stunning eCPMs.
Thus, this month I have a 100$ bonus for joining.
Integration is very easy, they have interstitial, splash and exit interstitial and banners. There are also notification ads for non-google play apps, with a high eCPM.
 
 

Startapp

FR 77% ECPM $3.83

Another very good choice with a variety of innovative products
There are two payment models. You may also combine them to maximize the earnings.
PayPerDownload – earn a fixed price for every app download
Classic  banner, interstitial and exit ads
These are the rate of PPD from Search Box SDK
US  $8 for every 1,000 downloads   $12 with bonus
Non US  $1.2 for every 1,000 downloads  $1.8 with bonus
Since this difference in PPD scheme a good tactic is to detecting if the user of you app comes from USA and try another network for non USA customers.
 
 

Number and Conclusión.

My choices:

1st Tapcontext  ECPM $8.01

2nd Startapp ECPM $3.83

3rd Inneractive (better FR, lower ECPM) and Madvertise (better ECPM, lower FR)

I will publish another report about more ads networks that I currently testing like adbuddiz, mobilecore and appnext but currently I'm moving all my apps to Tapcontext and Startapp.