miércoles, 4 de enero de 2012

Earn More With Push Notifications
Push notifications are LeadBolt’s latest proven and engaging method of app monetization.

This new ad format is so effective, that the average eCPM’s for push notification ads on Android & Apple iOS are currently $15+ on.

Here are the results:



Wowwww

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Push notifications allow you to display ads on the homepage of an app users’ mobile device, even when the app is not being used.

Earn higher eCPM’s
Push notifications generate significantly higher CTR’s, since users view them when it is convenient in their own time rather than during a game play or app usage. As a result, revenues are significantly higher compared to standard in-app banner ads. Also, push notifications can be effectively used in conjunction with banner ads as an additional revenue stream in your app monetization strategy.

Monetize Inactive Users
Depending on the popularity of your app, its active life span might only be few days long. With traditional ad formats, this is the only time you can monetize the users. With push notification ads, you can reach and monetize inactive and intermittent users very effectively.

Developers control exactly who gets push notifications and how often, including frequency and targeting of user types. Users also have the option to opt out.