Earn More With Push Notifications
Push notifications are LeadBolt’s latest proven and engaging method of app monetization.
This new ad format is so effective, that the average eCPM’s for push notification ads on Android & Apple iOS are currently $15+ on.
Here are the results:
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Push notifications allow you to display ads on the homepage of an app users’ mobile device, even when the app is not being used.
Earn higher eCPM’s
Push notifications generate significantly higher CTR’s, since users view them when it is convenient in their own time rather than during a game play or app usage. As a result, revenues are significantly higher compared to standard in-app banner ads. Also, push notifications can be effectively used in conjunction with banner ads as an additional revenue stream in your app monetization strategy.
Monetize Inactive Users
Depending on the popularity of your app, its active life span might only be few days long. With traditional ad formats, this is the only time you can monetize the users. With push notification ads, you can reach and monetize inactive and intermittent users very effectively.
Developers control exactly who gets push notifications and how often, including frequency and targeting of user types. Users also have the option to opt out.
sábado, 22 de octubre de 2011
I'm now running MobFox ads in my apps for just a month instead Admob and now I can compare and give some help to other developers.
MobFox specialize in extremely high CPC ads in Europe (I’ve seen 22-cent clicks).
What happen with your users from the rest of the world? Well, let’s see below
Talking about jar-sizes they're almost head on head. AdMob: ~50kB, MobFox: ~30kB.
MobFox's instructions for how to implement their ads on Android are normal, but they have a code sample which you can modify to fit in your app in less than 5 minutes.
Impresisons - Europa - Admob (Sept.)
Impressions - MobFox (October)
I saw an increase in the revenue over Admob. Not only was the CPC higher, the CTR (click-through-rate) was higher as well. That doesn’t take much math – higher income per click, and more clicks means more revenue.
Non european users
Now let’s see how to complement this higher CPC with our USA and Asian users.
MobFox have a backfill option that lets you send traffic to Inmobi (directly, so you get all of the income) if they don’t have ads to serve. It’s just as simple to set up. A great idea. Inmobi is specialize in Asia.
Also MobFox have a feature called “eCPMcontrol”. Basically, you can limit ads shown to only ones with a higher CPC or eCPM (or both) than a value you set. Don’t want low-paying ads to even show? This gives you that control. Paired with the backfill feature noted above, this means you can use MobFox to just serve high-paying ads and have Admob serve the rest.
There is a tweak to still have Admob as a backup for our adsense and our house ads.
Using a thread and a viewFlipper whe can server Admob ads when there aren’t ads from the rest of out networks. You have to include the GoogleAdmobSDK but it’s direct, so you get all of the income and your stats will reflect this ads request.
Impressions - Worldwide - Admob(September)
Impressions MobFox +InMobi +Admob
Keep in mind that values like CPC and eCPM vary depending on time, location and your application itself but the facts in my apps is that I almost get Admob x4 eCPM with MobFox
It’s worth sign up for MobFox.
If you have any question or need more help, just leave a comment.
PS: I don't recommend you Mobclix