I'm now running MobFox ads in my apps for just a month  instead Admob and now I can compare and give some help to other developers.

MobFox specialize in extremely high CPC  ads in Europe (I’ve seen 22-cent clicks).

What happen with your users from the rest of the world? Well, let’s see below

Implementation

Talking about jar-sizes they're almost head on head. AdMob: ~50kB, MobFox: ~30kB.

MobFox's instructions for how to implement their ads on Android are normal, but they have a code sample which you can modify to fit in your app in less than 5 minutes.

Initial results

	Impressions	eCPM	CTR
Impresisons - Europa - Admob (Sept.)	123565	0,34	3,54
Impressions - MobFox (October)	94543	1,81	5,11

I saw an increase in the revenue over Admob.  Not only was the CPC higher, the CTR (click-through-rate) was higher as well.  That doesn’t take much math – higher income per click, and more clicks means more revenue.

Non european users

Now let’s see how to complement this higher CPC with our USA and Asian users.

MobFox have a backfill option that lets you send traffic to Inmobi (directly, so you get all of the income) if they don’t have ads to serve.  It’s just as simple to set up. A great idea. Inmobi is specialize in Asia.

Also MobFox have a feature called “eCPMcontrol”.  Basically, you can limit ads shown to only ones with a higher CPC or eCPM (or both) than a value you set.  Don’t want low-paying ads to even show?  This gives you that control.  Paired with the backfill feature noted above, this means you can use MobFox to just serve high-paying ads and have Admob serve the rest.


There is a tweak to still have Admob as a backup for our adsense and our house ads.
Using a thread and a viewFlipper whe can server Admob ads when there aren’t ads from the rest of out networks. You have to include the GoogleAdmobSDK but it’s direct, so you get all of the income and your stats will reflect this ads request.

	Impressions	eCPM
Impressions - Worldwide - Admob(September)	273431	0,38
Impressions  MobFox +InMobi +Admob  (October)	254323	1,17

Keep in mind that values like CPC and eCPM vary depending on time, location and your application itself but the facts in my apps is that I almost get Admob x4 eCPM with MobFox

It’s worth sign up for MobFox.

If you have any question or need more help, just leave a comment.

PS: I don't recommend you Mobclix